Seeker Friendly

The “seeker-friendly,” or “seeker-sensitive,” movement currently taking a host of evangelical churches by storm is an approach to evangelizing through application of the latest marketing techniques. Typically, it begins with a survey of the lost . This survey questions the unchurched about the things their nearby place of worship might offer that would motivate them to attend. Results of the questionnaire indicate areas of potential changes in the church’s operations and services that would be effective in order to attract the unchurched, keep them attending, and win them to Christ. Those who have developed this marketing approach guarantee the growth of the churches that conscientiously follow their proven methods. Practically speaking, it works!

The stated goal of seeker-friendly churches is reaching the lost. Though biblical and praiseworthy, the same cannot be said for the methods used in attempting to achieve that goal. Let’s begin with marketing as a tactic for reaching the lost. Fundamentally, marketing has to do with profiling consumers, ascertaining what their “felt needs” are, and then fashioning one’s product (or its image) to appeal to the targeted customer’s desires. The hoped-for result is that the consumer buys or “buys into” the product. George Barna, whom Christianity Today calls “the church’s guru of growth,” claims that such an approach is essential for the church in our market-driven society. Evangelical church-growth leaders are adamant that the marketing approach can be applied–and they have employed it–without compromising the gospel. Really?

First of all, the gospel and, more significantly, the person of Jesus Christ do not fit into any marketing strategy. They are not “products” to be “sold.” They cannot be refashioned or image-adjusted to appeal to the felt needs of our consumer-happy culture. Any attempt to do so compromises to some degree the truth of who Christ is and what He has done for us. For example, if the lost are considered consumers and a basic marketing “commandment” says that the customer must reign supreme, then whatever may be offensive to the lost must be discarded, revamped, or downplayed. Scripture tells us clearly that the message of the Cross is “foolishness to them that are perishing” and that Christ himself is a “rock of offense” (1 Cor:1:18For the preaching of the cross is to them that perish foolishness; but unto us which are saved it is the power of God.
See All...; 1 Pet:2:8And a stone of stumbling, and a rock of offence, even to them which stumble at the word, being disobedient: whereunto also they were appointed.
See All...). Some seeker-friendly churches, therefore, seek to avoid this “negative aspect” by making the temporal benefits of becoming a Christian their chief selling point. Although that appeals to our gratification-oriented generation, it is neither the gospel nor the goal of a believer’s life in Christ.

Secondly, if you want to attract the lost on the basis of what might interest them, for the most part you will be appealing to and accommodating their flesh. Wittingly or unwittingly, that seems to be the standard operating procedure of seeker-friendly churches. They mimic what’s popular in our culture: top-forty and performance-style music, theatrical productions, stimulating multi-media presentations, and thirty-minutes-or-less positive messages. The latter, more often than not, are topical, therapeutic, and centered in self-fulfillment–how the Lord can meet one’s needs and help solve one’s problems.

A large part of the evangelical church has developed a pleasure-laden, cruise ship mentality, but it will result in a spiritual Titanic. Seeker-friendly church pastors (and those tempted to climb aboard) need to get on their knees and read the words of Jesus to the church of the Laodiceans (Rev:3:14-21 [14] And unto the angel of the church of the Laodiceans write; These things saith the Amen, the faithful and true witness, the beginning of the creation of God; [15] I know thy works, that thou art neither cold nor hot: I would thou wert cold or hot. [16] So then because thou art lukewarm, and neither cold nor hot, I will spue thee out of my mouth. [17] Because thou sayest, I am rich, and increased with goods, and have need of nothing; and knowest not that thou art wretched, and miserable, and poor, and blind, and naked: [18] I counsel thee to buy of me gold tried in the fire, that thou mayest be rich; and white raiment, that thou mayest be clothed, and that the shame of thy nakedness do not appear; and anoint thine eyes with eyesalve, that thou mayest see. [19] As many as I love, I rebuke and chasten: be zealous therefore, and repent. [20] Behold, I stand at the door, and knock: if any man hear my voice, and open the door, I will come in to him, and will sup with him, and he with me. [21] To him that overcometh will I grant to sit with me in my throne, even as I also overcame, and am set down with my Father in his throne.
See All...). They were “rich, and increased with goods,” yet failed to recognize that in God’s eyes, they were “wretched, and miserable, and poor, and blind, and naked.” Jesus, standing outside their church, where they had unwittingly displaced Him, offers them His counsel, the truth of His Word, which alone will enable them to live their lives for His pleasure. There can be nothing better here on earth, and for all eternity.  —T. A. McMahon, TBC "The Seeker-Friendly Way of Doing Church" March 2004

Key Scripture verses related to "Seeker-Friendly"

Old Testament:

• Isaiah:56:10-12 [10] His watchmen are blind: they are all ignorant, they are all dumb dogs, they cannot bark; sleeping, lying down, loving to slumber. [11] Yea, they are greedy dogs which can never have enough, and they are shepherds that cannot understand: they all look to their own way, every one for his gain, from his quarter. [12] Come ye, say they, I will fetch wine, and we will fill ourselves with strong drink; and to morrow shall be as this day, and much more abundant.
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• Jeremiah:50:6My people hath been lost sheep: their shepherds have caused them to go astray, they have turned them away on the mountains: they have gone from mountain to hill, they have forgotten their restingplace.
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• Ezekiel:34:2-23 [2] Son of man, prophesy against the shepherds of Israel, prophesy, and say unto them, Thus saith the Lord GOD unto the shepherds; Woe be to the shepherds of Israel that do feed themselves! should not the shepherds feed the flocks? [3] Ye eat the fat, and ye clothe you with the wool, ye kill them that are fed: but ye feed not the flock. [4] The diseased have ye not strengthened, neither have ye healed that which was sick, neither have ye bound up that which was broken, neither have ye brought again that which was driven away, neither have ye sought that which was lost; but with force and with cruelty have ye ruled them. [5] And they were scattered, because there is no shepherd: and they became meat to all the beasts of the field, when they were scattered. [6] My sheep wandered through all the mountains, and upon every high hill: yea, my flock was scattered upon all the face of the earth, and none did search or seek after them. [7] Therefore, ye shepherds, hear the word of the LORD; [8] As I live, saith the Lord GOD, surely because my flock became a prey, and my flock became meat to every beast of the field, because there was no shepherd, neither did my shepherds search for my flock, but the shepherds fed themselves, and fed not my flock; [9] Therefore, O ye shepherds, hear the word of the LORD; [10] Thus saith the Lord GOD; Behold, I am against the shepherds; and I will require my flock at their hand, and cause them to cease from feeding the flock; neither shall the shepherds feed themselves any more; for I will deliver my flock from their mouth, that they may not be meat for them. [11] For thus saith the Lord GOD; Behold, I, even I, will both search my sheep, and seek them out. [12] As a shepherd seeketh out his flock in the day that he is among his sheep that are scattered; so will I seek out my sheep, and will deliver them out of all places where they have been scattered in the cloudy and dark day. [13] And I will bring them out from the people, and gather them from the countries, and will bring them to their own land, and feed them upon the mountains of Israel by the rivers, and in all the inhabited places of the country. [14] I will feed them in a good pasture, and upon the high mountains of Israel shall their fold be: there shall they lie in a good fold, and in a fat pasture shall they feed upon the mountains of Israel. [15] I will feed my flock, and I will cause them to lie down, saith the Lord GOD. [16] I will seek that which was lost, and bring again that which was driven away, and will bind up that which was broken, and will strengthen that which was sick: but I will destroy the fat and the strong; I will feed them with judgment. [17] And as for you, O my flock, thus saith the Lord GOD; Behold, I judge between cattle and cattle, between the rams and the he goats. [18] Seemeth it a small thing unto you to have eaten up the good pasture, but ye must tread down with your feet the residue of your pastures? and to have drunk of the deep waters, but ye must foul the residue with your feet? [19] And as for my flock, they eat that which ye have trodden with your feet; and they drink that which ye have fouled with your feet. [20] Therefore thus saith the Lord GOD unto them; Behold, I, even I, will judge between the fat cattle and between the lean cattle. [21] Because ye have thrust with side and with shoulder, and pushed all the diseased with your horns, till ye have scattered them abroad; [22] Therefore will I save my flock, and they shall no more be a prey; and I will judge between cattle and cattle. [23] And I will set up one shepherd over them, and he shall feed them, even my servant David; he shall feed them, and he shall be their shepherd.
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New Testament:

• John:15:18-20 [18] If the world hate you, ye know that it hated me before it hated you. [19] If ye were of the world, the world would love his own: but because ye are not of the world, but I have chosen you out of the world, therefore the world hateth you. [20] Remember the word that I said unto you, The servant is not greater than his lord. If they have persecuted me, they will also persecute you; if they have kept my saying, they will keep yours also.
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• Colossians:2:8Beware lest any man spoil you through philosophy and vain deceit, after the tradition of men, after the rudiments of the world, and not after Christ.
  See All...; Col:2:18Let no man beguile you of your reward in a voluntary humility and worshipping of angels, intruding into those things which he hath not seen, vainly puffed up by his fleshly mind,
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• 2 Timothy:3:1-7 [1] This know also, that in the last days perilous times shall come. [2] For men shall be lovers of their own selves, covetous, boasters, proud, blasphemers, disobedient to parents, unthankful, unholy, [3] Without natural affection, trucebreakers, false accusers, incontinent, fierce, despisers of those that are good, [4] Traitors, heady, highminded, lovers of pleasures more than lovers of God; [5] Having a form of godliness, but denying the power thereof: from such turn away. [6] For of this sort are they which creep into houses, and lead captive silly women laden with sins, led away with divers lusts, [7] Ever learning, and never able to come to the knowledge of the truth.
  See All...; 2 Tim:4:3-4 [3] For the time will come when they will not endure sound doctrine; but after their own lusts shall they heap to themselves teachers, having itching ears; [4] And they shall turn away their ears from the truth, and shall be turned unto fables.
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• James:4:3-4 [3] Ye ask, and receive not, because ye ask amiss, that ye may consume it upon your lusts. [4] Ye adulterers and adulteresses, know ye not that the friendship of the world is enmity with God? whosoever therefore will be a friend of the world is the enemy of God.
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• 2 Peter:2:1-22 [1] But there were false prophets also among the people, even as there shall be false teachers among you, who privily shall bring in damnable heresies, even denying the Lord that bought them, and bring upon themselves swift destruction. [2] And many shall follow their pernicious ways; by reason of whom the way of truth shall be evil spoken of. [3] And through covetousness shall they with feigned words make merchandise of you: whose judgment now of a long time lingereth not, and their damnation slumbereth not. [4] For if God spared not the angels that sinned, but cast them down to hell, and delivered them into chains of darkness, to be reserved unto judgment; [5] And spared not the old world, but saved Noah the eighth person, a preacher of righteousness, bringing in the flood upon the world of the ungodly; [6] And turning the cities of Sodom and Gomorrha into ashes condemned them with an overthrow, making them an ensample unto those that after should live ungodly; [7] And delivered just Lot, vexed with the filthy conversation of the wicked: [8] (For that righteous man dwelling among them, in seeing and hearing, vexed his righteous soul from day to day with their unlawful deeds;) [9] The Lord knoweth how to deliver the godly out of temptations, and to reserve the unjust unto the day of judgment to be punished: [10] But chiefly them that walk after the flesh in the lust of uncleanness, and despise government. Presumptuous are they, selfwilled, they are not afraid to speak evil of dignities. [11] Whereas angels, which are greater in power and might, bring not railing accusation against them before the Lord. [12] But these, as natural brute beasts, made to be taken and destroyed, speak evil of the things that they understand not; and shall utterly perish in their own corruption; [13] And shall receive the reward of unrighteousness, as they that count it pleasure to riot in the day time. Spots they are and blemishes, sporting themselves with their own deceivings while they feast with you; [14] Having eyes full of adultery, and that cannot cease from sin; beguiling unstable souls: an heart they have exercised with covetous practices; cursed children: [15] Which have forsaken the right way, and are gone astray, following the way of Balaam the son of Bosor, who loved the wages of unrighteousness; [16] But was rebuked for his iniquity: the dumb ass speaking with man's voice forbad the madness of the prophet. [17] These are wells without water, clouds that are carried with a tempest; to whom the mist of darkness is reserved for ever. [18] For when they speak great swelling words of vanity, they allure through the lusts of the flesh, through much wantonness, those that were clean escaped from them who live in error. [19] While they promise them liberty, they themselves are the servants of corruption: for of whom a man is overcome, of the same is he brought in bondage. [20] For if after they have escaped the pollutions of the world through the knowledge of the Lord and Saviour Jesus Christ, they are again entangled therein, and overcome, the latter end is worse with them than the beginning. [21] For it had been better for them not to have known the way of righteousness, than, after they have known it, to turn from the holy commandment delivered unto them. [22] But it is happened unto them according to the true proverb, The dog is turned to his own vomit again; and the sow that was washed to her wallowing in the mire.
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• 1 John:2:15-16 [15] Love not the world, neither the things that are in the world. If any man love the world, the love of the Father is not in him. [16] For all that is in the world, the lust of the flesh, and the lust of the eyes, and the pride of life, is not of the Father, but is of the world.
  See All...; 1 John:4:5-6 [5] They are of the world: therefore speak they of the world, and the world heareth them. [6] We are of God: he that knoweth God heareth us; he that is not of God heareth not us. Hereby know we the spirit of truth, and the spirit of error.
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• Jude:1:4For there are certain men crept in unawares, who were before of old ordained to this condemnation, ungodly men, turning the grace of our God into lasciviousness, and denying the only Lord God, and our Lord Jesus Christ.
  See All...; Jude:1:8-10 [8] Likewise also these filthy dreamers defile the flesh, despise dominion, and speak evil of dignities. [9] Yet Michael the archangel, when contending with the devil he disputed about the body of Moses, durst not bring against him a railing accusation, but said, The Lord rebuke thee. [10] But these speak evil of those things which they know not: but what they know naturally, as brute beasts, in those things they corrupt themselves.
  See All...; Jude:1:12-16 [12] These are spots in your feasts of charity, when they feast with you, feeding themselves without fear: clouds they are without water, carried about of winds; trees whose fruit withereth, without fruit, twice dead, plucked up by the roots; [13] Raging waves of the sea, foaming out their own shame; wandering stars, to whom is reserved the blackness of darkness for ever. [14] And Enoch also, the seventh from Adam, prophesied of these, saying, Behold, the Lord cometh with ten thousands of his saints, [15] To execute judgment upon all, and to convince all that are ungodly among them of all their ungodly deeds which they have ungodly committed, and of all their hard speeches which ungodly sinners have spoken against him. [16] These are murmurers, complainers, walking after their own lusts; and their mouth speaketh great swelling words, having men's persons in admiration because of advantage.
  See All...; Jude:1:18-19 [18] How that they told you there should be mockers in the last time, who should walk after their own ungodly lusts. [19] These be they who separate themselves, sensual, having not the Spirit.
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