Nuggets from "Whatever Happened to Heaven?" by Dave Hunt
So we understand that God’s love for each one is the same and that His love for all of mankind is personal. God’s love is not some lofty principle, some immutable cosmic power that envelopes the masses of humanity in its inexorable process. God loves each person as an individual and calls all who will respond to His love. He longs to bestow not just blessings, but Himself upon all who genuinely seek Him . And He weeps with deep sorrow over those who reject Him and His love. At the same time He is allowing Satan to gather disciples and to set up his false kingdom, while giving to men the freedom to choose whom they will serve.